Ideating, creating, artworking logos & if need be, re-thinking brand identities. Formulating brand communication and brand positioning strategies. Planning & executing measurable brand development initiatives including conceptualising, artworking, production & releases of advertisements across media.
Conceiving and managing communication initiatives & on-ground events which are custom-made to suit the client's marketing objectives (it could be creating awareness or promoting business with definite number-driven targets through BTL Activities).
Your 360-degree Brandcom / Marcom is incomplete, if you don't have Digital marketing as part of the strategy bouquet. The cost-efficiencies and the constant customer-engagement opportunities make Digital Marketing a killer tool for any brand owner and with Bricks, you can make a killing out of it.
We go beyond being a creative agency and handle media-planning and media-buying duties, too. Our understanding of the mediascape enables us to make the relevant media choices for a brand, keeping the media budget in perspective and our long-standing media relationships help us get the best value for ad spend, routed through us.
If an ad campaign builds brand visibility, a PR Campaign builds brand credibility. We help brand owners in identifying and creating PR opportunities for their brands and devise the appropriate PR mechanism. We have on-going partnerships with leading PR Agencies across the country to ensure timely and favourable exposures for the brand across media.
Understanding the customer before launching a brand, or introducing an offer or a product is an absolute life-saver. We facilitate Market studies through identifying, liasioning and project-managing with market research firms, who are experts in the space.
This is an uncharted territory for most Advertising Agencies / Brand communication consultancies. Thanks to a few corporate clients who invested their trust in us, we have evolved in the HR Communication & Employee Engagement space as well.
Every relationship starts with branding, but not all client accounts stop with just that. There have been steadily growing opportunities for us to go beyond the conventional branding and advertising scope to explore horizons which usually come under the clients' business operational purview.
Events are high voltage brand vehicles. If used appropriately, an event can drive collosal engagements amidst the target customers. It could be a customer connect event or it could be a nice, pleasant wine & dine evening, Bricks takes care of concept through execution of any / every event you may organise. We liasion with vendors from different quarters that are required to make an event a success.
Bricks and its clients always share a 'love-hate' relationship, with a difference: Love for the brand and action-orientation; Hate for whims & fancies. Our arguments, and agreements are based on what is right, rather than who is.
Apart from human beings, our team is also made of crazily creative zombies, mercilessly meticulous mavericks and number-crunching geeks - ready to do whatever it takes, for your brand's success. Because, that's our success, too.
An entrepreneur by DNA; a 360 degree brand communication professional with copywriting, visualising, ideating and executing knowledge. The wealth of experience and exposure to different brands at different stages of their brand lifecycle make brand-handling and brand-promoting a rewarding exercise to self and the client brands. He is the Founder and Chief - Ideas at Bricks.
The all-rounder at Bricks, Mugunthan is that quintessential glue that brings the team together. Despite an engineering background, Advertising caught his imagination and here he is, with some 6 plus years in the agency, virtually working in every department as the agency evolved from being a start-up to a fairly mid-sized one that it is, today. His understanding of how an agency operates as a whole, patience he shows in managing people are his key differentiator qualities. He heads the Offline Operations at Bricks.